Plumbing involves installing and repairing water, sewage, natural gas, and other pipes. In addition to residential plumbing jobs, plumbers also handle commercial projects and work with HVAC systems.
Modern payment solutions like Apple Pay, Venmo, and PayPal make it easy for customers to buy your services. Additionally, field management software for plumbers streamlines the process of invoicing and reconciliation.
Go, Green
Plumbing companies can help the environment by offering eco-friendly plumbing options. This includes using low-flow faucets and fixtures and implementing water conservation programs for customers.
Unfiltered, rigid water damages pipes and can clog showers, toilets, and other appliances. This type of water also contains minerals and sediment that can affect your family’s health.
Educating consumers about graywater systems can help reduce water waste and lower utility bills.
Grow Your Customer Base
A steady stream of new customers is essential for any business, and a Columbus plumbing services company is no exception. However, attracting and converting leads can be challenging.
Offline marketing tactics can help grow your customer base. For example, leaving fridge magnets with your name, logo, and contact details can be a great way to attract customers.
Additionally, using PPC ads can help you generate leads quickly. These ads appear on Google search results and include your business name, location, phone number, service hours, and client reviews.
Invest in New Technology
Plumbing contractors can repair and install water, sewage, and natural gas pipes throughout a home. They are also trained to work on laundry appliances, water heaters, and sump pumps.
Innovative technology like brain pipes can detect leaks and shut off the water supply. Today’s environmentally conscious consumers are willing to pay for these solutions, creating a new revenue stream for Columbus plumbing services companies.
Make Customer Service a Priority
While it might seem counterintuitive during this COVID-19 pandemic, focusing on customer service will help you stand out from other plumbers. Customers are already skittish about having strangers in their homes, so showing them that you care about them is essential.
Use social media for advertising your services, like posting about how graywater systems can reduce water waste and save customers money. Also, consider leaving behind fridge magnets with your contact details.
Grow Your Online Presence
Customers expect their plumbers to have a solid online presence in the digital age. This includes a professional-looking website that showcases customer reviews and testimonials.
It also means optimizing your Google business listings and creating social media accounts with specific targeting to reach your target market. In addition, consider investing in pay-per-click ads like Google Local Service Ads to boost your visibility.
Rethink Your Marketing Strategy
Consumers are looking for more ways to save money on utility bills, so incorporating greywater systems into your Columbus plumbing services can help boost your revenue. This is especially effective for environmentally conscious homeowners.
Using Google search ads can help you reach new customers quickly and effectively. Advertise your plumber’s name, Google rating, service hours, and website address in these ads. Email marketing can also keep your business top of mind for potential customers.
Take Care of Your Employees
Some plumbing jobs are dangerous, and your employees must be well-cared for. They can suffer from cuts and lacerations and exposure to chemicals, fumes, and mold.
Make the job easier for them by using field management software to keep track of customer information and appointment times. This can help reduce time spent deciphering poor employee handwriting and reconciling billing inaccuracies.
Invest in a New Website
Many homes in Columbus suffer from problems with their plumbing systems. These can include pipe leaks and bursts, which can cause flooding or damage to the house. These issues can be easily fixed with the help of a local plumbing company.
A quality website is a great way to show off your services and gain credibility. For example, use real photos of your work instead of stock images to show customers what you can do.
Get Creative With Your Marketing
Many consumers don’t consider hiring a plumber until their toilet or water heater breaks down. So you must get creative with your marketing to attract new customers.
This includes using flyers and putting branded stickers on your vans to help promote your business. You can also try Google Local Service ads, which will put your Columbus plumbing services company in front of potential customers looking for plumbers in their area.